A men’s swimming trunks variable hundreds of tricks

The beach boys can show swimming trunks, and no longer let Ms. United States alone. With this concept, Dongguan enterprises in Dongguan, a meteoric rise, the average age of employees is only 25 years old, this company has to buy their mens swim briefs at home and abroad, and also attracted the attention of the U.S. media in the mens swimwear market. Through the promotion of two years, Hb brand in the minds of swimming enthusiasts have a certain influence

A team with an average age of only 25 years old

After more than two years of development, the Hb a total of 30 people, the average age is only 25 years old. There are three professional design swimwear designers.

"We see ourselves as a consumer to design, so there is so much inspiration." Hb co-founder of the brand, is currently serving as the assistant to the general manager duties Luo Ronghua said.

Open the pages of Hb no lack of bold hot swimwear styles. Also takes a lot of courage to wear these styles.

Luo Ronghua say their products are not suitable for all consumers, it can be said that the requirements in consumer products. "Young, stylish, tall standard." To meet the three conditions, will become the brand’s consumers.

Hb’s head of marketing, Yang Ming said the new becomes the consumption gradually protagonist gradually 80,90, 80,90 most obvious feature is the "consumer personalized things," to meet the consumer groups, innovation is essential .

"Look at the Chinese market as a whole, men still remain in the original basic wearing no piece fashion and commercialization of this gap in the market, it is men’s swimwear blue ocean." Luo Ronghua said.

In the second half of 2010, Hb brands breath launched over 100 models of men’s swimming trunks, and then launched the first cowboy swimming trunks. Luo Ronghua, 2011 for their innovative design-Hb swimming trunks accessories "3D kernel" inadvertently been reported that the U.S. CNN’s travel site CNNGO follow up after that there were a number of foreign and domestic news media, through two years of promotion, a certain influence in the minds of existing swimming enthusiasts.

Fancy industry Dalang edge

Luo Ronghua Hb online sales, a daily average of 100 single, from the first-tier cities of Beijing, Shanghai, Chongqing, Shenzhen, Hong Kong, Macao, Taiwan and other major consumers. Of course there are some overseas consumers, Luo Ronghua impressed, a Vietnam customers bought three spent about five hundred, but paid more than 300 pieces of freight. More consumers, the largest one-time buy a dozen, "We can not think, will people buy swim trunks, he can wear a lot of people up all the time to buy two." Luo Ronghua said.

Taobao, Jingdong, Dangdang, Amazon, mainstream B2C has. "Luo Ronghua introduction, is currently preparing for the Lynx shops, is expected to be able to set up this year.

"Chose Dongguan Dalang, wanted to use Dalang Woolen industries advantage, the Dalang supply chain is very fast here, not only the the fabric supplier processors, this is impossible elsewhere. Luo Ronghua said.

Luo Ronghua introduced future physical store is to be done, but also to open in the first-tier cities, opened in the best stores, not to join the targets in 2013 or 2014.